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About Us



Kluang Coffee Powder Factory was established in 1966 at Jalan Mersing. To meet its increasing demand, the management decided to expand and automate its business operation and the factory was relocated to the current site at Jalan Besar in 2003.

The origin of ‘Television Brand’ coffee
When television broadcasting began in the early 1960s in Malaysia, owning a television set became a dream for every household. It was a prestige to own a television set back then. Not only did it bring the latest news and entertainment, it also brought families closer together. This became an obvious choice for Mr Goh Tong Tor (the founder) to use a television set as its branding. He hopes to produce coffee of the highest quality that is can be seen in every household, at the same time, brings families closer together while they enjoy a good cup of coffee.

‘Sultan Coffee’
During a meeting with Sultan Iskandar of Johor, the ‘Television Brand’ coffee was presented to his highness by one of the state MP. Upon drinking the coffee, the sultan was pleasantly surprised by the superior aroma and great taste. From then on, his highness has requested his staff to place orders with the factory every month and have it arranged to be delivered to the palace for his enjoyment and served during official functions. Therefore, the ‘Television Brand’ coffee is also became fondly known as ‘Sultan Coffee’ by many government officials and locals.

The founder of Kluang Coffee Powder Factory – Mr Goh Tong Tor (Goh Ah Kow)
Mr Goh was born in a not well-to-do family. At a very young age, he had worked in the fruits wholesaler and rubber tapping industry, before switching to become a salesman in one of the local coffee factories. He is a very honest and sincere person, who is always readily helping his friends in need whenever possible. This made him a very well-liked person and respected by many.

Having a great passion for coffee, he has a dream of setting up his own business. To fulfil passion, he made a bold decision to resign from his job as a salesman of twelve year and pursuit his dream. However, things did not turn out smoothly as planned and was jobless for a period of time.

This did not stop him from his dream. Through the help of his friends, he managed to raise enough business capital to start his coffee business, Kluang Coffee Powder Factory, in 1966. With his insistence of using ingredients of highest quality, coupled with his special roast, business started to grow through word-of-mouth to become one of the top coffee wholesalers in Kluang. This also earns him the title as ‘Kopi Kow’ in the region.